A digital studio focused on strategy and growth for businesses in entertainment, media, and tech.
About
Led by Oscar Guido, the firm blends vision and execution to help digital-first companies thrive in a rapidly evolving media landscape.
From film and television to podcasts, branded content, e-commerce experiences, and AdTech, Good Icarus partners with Fortune 500s, tech shops, and independent creators alike.
The studio unites insight, strategy, and growth innovation — building stories that travel and tech that scales.
Our Services
Technology
Product Management
Turn any idea into shippable digital products. Clear priorities, requirements, and launch-ready execution across web, apps, and B2B tools.
Data, Analytics + Experimentation
Build the measurement spine that teams trust. Dashboards, clean tracking, A/B testing, and personalization that improve conversion and decision-making.
AI Enablement
Apply GenAI and ML in practical, secure ways. Automate workflows, strengthen decisioning, and design modern data/AI roadmaps without the hype-tax.
Entertainment
Production + Line Producing
End-to-end production for scripted and unscripted audio/video. Build budgets and schedules, manage talent and partners, and deliver premium shows without blowing the calendar (or the budget).
Content Distribution + Monetization
Make IP travel. Expand revenue across podcasts, video, streaming, FAST, and platforms like YouTube—built around smart packaging and performance.
Partnerships + Deal Strategy
Structure partnerships that actually ship and pay off. Align stakeholders, negotiate win-wins, and build operating plans that support the deal.
Work
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![Net Conversion]()
NET CONVERSION
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![Universal Studios Hollywood]()
UNIVERSAL
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![Audible]()
AUDIBLE
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![Realm FM]()
REALM FM
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![Fabletics / TechStyle]()
FABLETICS
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![Forever Dog Studios]()
FOREVER DOG
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![MOM Moguls of Media]()
MOM
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![Taboola]()
TABOOLA
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![Treefort Media]()
TREEFORT
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![World Wide Technology]()
WWT
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![The Bouqs Co.]()
THE BOUQS CO.
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![Mumble Media]()
MUMBLE MEDIA
